• 82% of producers rate agribusiness publications “very useful” or “useful” - outpacing the next source of information by nearly 20%.

• All ag publications rate significantly higher with their readers on usefulness vs. direct mail

• Agribusiness publications are the principal way producers learn about what’s new.

• 91% of producers claim prior knowledge of a supplier makes granting appointments more likely.

• Before seeing a rep, 85% of producers prefer to have learned about a company’s products or services through its media program.

• 85% of producers claim prior knowledge of a supplier shortens the purchase cycle.
  
  For more information click here to email your specific request.

Read the newest articles here.