• 82% of producers rate agribusiness publications “very useful” or “useful” - outpacing the next source of information by nearly 20%.

• All ag publications rate significantly higher with their readers on usefulness vs. direct mail

• Agribusiness publications are the principal way producers learn about what’s new.

• 91% of producers claim prior knowledge of a supplier makes granting appointments more likely.

• Before seeing a rep, 85% of producers prefer to have learned about a company’s products or services through its media program.

• 85% of producers claim prior knowledge of a supplier shortens the purchase cycle.
  
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July is Smart Irrigation Month

In 2006, the Irrigation Association named July Smart Irrigation Month to raise awareness of the benefits of smart irrigation practices. Since then, IA members in every segment of the industry have used Smart Irrigation Month as an opportunity to promote efficient irrigation practices, technologies and methods.

"Our mission is to promote efficient irrigation," said IA Executive Director Deborah Hamlin. "Smart Irrigation Month is a valuable opportunity to promote water-saving products, practices and services during what is traditionally the busiest time of the year for water-use."

By displaying the Smart Irrigation Month logo, IA members are part of an industry-wide effort to promote efficient irrigation. In addition to using the logo, IA members promote efficient water-use by highlighting the latest innovations in irrigation technology. IA certified professionals help homeowners and other water users save water and money by installing systems that best meet clients’ needs.

Visit www.smartirrigationmonth.org for water saving tips, marketing materials, logos available for download, public service announcements, press releases, and other free tools to promote Smart Irrigation Month and efficient irrigation.

The Irrigation Association is the leading membership organization for irrigation equipment and system manufacturers, dealers, distributors, designers, consultants, contractors and end users. Originally founded in 1949, IA includes over 2,000 corporate and individual members and is dedicated to promoting efficient irrigation. For more information, visit www.irrigation.org.

Side Bar:

Smart Tips for Smart Irrigation Month

Focus on Distributors 

Smart Irrigation Month is an opportunity to educate contractors and other customers about systems and products that can save their clients time, water, energy and money. Promote your company and Smart Irrigation Month:

• Put a stack of Smart Irrigation Month bumper stickers on your counter for customers to take.
• Host a live demonstration of the latest water-saving products.
• Prominently feature smart irrigation systems and products at your location.

Smart Ideas

It's easy to let customers know efficient irrigation can save water and dollars:

• Highlight Smart Irrigation Month in your company newsletter.
• Feature water-efficient products and services in promotions and product demos.
• Encourage employees to add the Smart Irrigation Month logo to e-mails. 
• Include a link to www.smartirrigationmonth.org on your company's web site.  
• Offer an incentive to sales reps who participate in dealer/distributor Smart Irrigation Month promotions. 
• Host a Smart Irrigation Month field day. 
• Stick a Smart Irrigation Month sticker on every box that goes out the door. 
• Send a press release to your local newspaper highlighting a recent project.

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